How The Emotional Culture Deck Helped Sanitarium Navigate Growth and Change

When Chelsea Lang, Head of HR for Sanitarium’s Supply Chain, joined the company two and a half years ago, she faced a unique challenge. Sanitarium, known for its household brands like Weet-Bix and Up & Go, was undergoing unprecedented growth after 25 years of stability. This growth led to rapid changes—new product lines, a new distribution centre, and the recruitment of over 350 new employees, including 50 new leaders.

In the midst of this transformation, Chelsea turned to The Emotional Culture Deck to guide Sanitarium’s leaders and teams through the complex changes. Her approach was simple yet powerful: harness the emotional side of leadership to drive success. Chelsea focused on helping leaders move beyond the traditional “tell, tell, tell” approach and encouraged them to ask questions, listen actively, and coach their teams with empathy.

Since then, Chelsea has integrated The ECD into Sanitarium’s leadership and culture strategy, impacting more than 300 employees across seven factories. Her goal is to have 1,000 employees experience the benefits of The ECD by the end of next year, embedding emotional culture into every aspect of the business.

Learn how Chelsea used The ECD to strengthen leadership, foster open communication, and build a thriving workplace culture during times of significant change.

Read the full case study here >

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